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Sparks of Marketing


If you're a business leader looking for quick tips and strategies to build your business with content marketing, this podcast is for you. Wendy Margolin, owner of Sparkr Marketing, helps leaders like you get the word out about the business you believe in by helping you tell your story. On this podcast, you'll get actionable, step-by-step advice that I use to grow my business and my clients' business.

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For more training on digital marketing, at a deeper and more interactive level, join me in Sparks of Marketing Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.

About Wendy:
I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help you tell your story so that you can reach your business goals. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Nov 19, 2020

Having a niche is one of the most common pieces of advice I hear in business today. But is it really that important?

I’d argue that it is.

I’ve heard Donald Miller say countless times, “If you confuse you lose.”

And I’ve seen in my own business how clarity brings growth.

I’ve been transparent here on how I struggled to find my niche. Now that I finally settled on who I serve, I want to help you figure this out for yourself.

I’m helping health and wellness experts with content marketing on emails, websites and social media. I have no doubt that I’ll continue to narrow this down.

In this episode:

  • I give over the steps I took to figure out my niche.
  • Some funny episodes on how I tried a few other niches before giving them up.
  • What's happened since I got specific about serving healthcare experts

If you want to read my blog on finding my niche and how I tried on a whooooole bunch of niches, go to my blog

Want to save time and still make stories on any social media channel? Get my branding kit to create templates for your stories here.

For more training on digital marketing, at a deeper and more interactive level, join me in Sparks of Marketing Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.

Follow me on Instagram and LinkedIn

 

About Wendy:

I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.