Oct 20, 2020
In this episode I talk with running coach Julie Sapper of Run, Farther & Faster about how she and her partner, Lisa have used social media to build and support their community of runners from around the world. On Facebook, Instagram and on their Boston Marathon podcast, Julie and Lisa have made their content all about their runners and their accomplishments.
Julie talks about how she's been able to use social media to grow their business without compromising her voice and brand. She even advises that social media can be fun for building your business, "When you stop acting like a public figure and be yourself."
Julie is an experienced Level 2 Road Runners Club of America (RRCA) certified running coach and accomplished distance runner. In 2019, Julie was named the Masters Runner of the Year by the Montgomery County Road Runners Club. Julie is a top ranked age group runner in the DC Metropolitan area and frequently places in her age group at national races, including the Miami Half Marathon 2020 where she finished fifth in her age group. Julie has completed over 20 marathons and is a 10-time Boston Marathon finisher. She is also honored to serve as a lululemon ambassador with Lisa. As if running a business wasn't enough, Julie's also a Department of Justice attorney and a proud mom of two.
Oh! And she's my incredible big sister.
If you're ready to level up your game on social media, my branding kit to create templates for your stories will help you create templates in Canva and get content ideas.
I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help you tell your story so that you can reach your business goals. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Schedule a free consultation with me here