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Sparks of Marketing


If you're a business leader looking for quick tips and strategies to build your business with content marketing, this podcast is for you. Wendy Margolin, owner of Sparkr Marketing, helps leaders like you get the word out about the business you believe in by helping you tell your story. On this podcast, you'll get actionable, step-by-step advice that I use to grow my business and my clients' business.

Get your Content Ideas Kit here


For more training on digital marketing, at a deeper and more interactive level, join me in Sparks of Marketing Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.

About Wendy:
I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help you tell your story so that you can reach your business goals. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Aug 18, 2020

When you spend thousands (or tens of thousands!) hiring a web developer to create a stunning new website for your business, that web team is more concerned with branding, appearance and user experience. If you’re lucky, your web developer might even do a decent job on SEO.

The content for your website copy is left to you. So, let’s talk about how to get it right.

Before you think about the colors, designs and fun, creative elements on your site, you need to write your wireframe. 

This episode gives you the framework you need on your website homepage, as well as some common mistakes you should avoid on your website.

For more information and for a workbook to walk you through all the elements to improve your website homepage, go to https://sparkrmarketing.com/how-to-write-website-copy-that-converts/

If you're interested in our 1:1 coaching on website copywriting, click here to work with us: https://sparkrmarketing.com/websitecopywriting/

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About Wendy:

I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help you tell your story so that you can reach your business goals. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Schedule a free consultation with us here