Oct 13, 2020
This episode I talk with Elizabeth Pampalone about how she turned a problem in her business on its head by making it her signature service.
Elizabeth used to work in one-month contract periods with her clients to create online marketing assets. Instead of working together all month long, though, clients would wait until the last days to deliver the assets Elizabeth needed to start the project.
Can any fellow content marketers and consultants relate? Um...yes!
Elizabeth would struggle to finish the project in a day until she faced total burnout.
In a brilliant move, she shifted her services into providing marketing in a day. She offers five elements of content marketing, including social media, blogging, branding, email and a freebie each on one day. At the end of a week, her clients can have a year of content ready.
Listen to hear how she does it and some ideas for creating your own social content in a day.
Take Elizabeth's ideas, and start creating content. My branding kit to create templates for your stories will help you get started as well.
Get Elizabeth's comparison chart of social media scheduling platforms here
About Elizabeth Pampalone
Elizabeth Pampalone is an International Speaker, Successful Entrepreneur, and Expert Marketer with over 20 years of experience. Her innovative approach helps overwhelmed business owners and burnt out nonprofit directors to achieve success and freedom through the power of Absolute Marketing™.
I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help you tell your story so that you can reach your business goals. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Schedule a free consultation with me here