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Sparks of Marketing

If you're a business leader looking for quick tips and strategies to build your business with content marketing, this podcast is for you. Wendy Margolin, owner of Sparkr Marketing, helps leaders like you get the word out about the business you believe in by helping you tell your story. On this podcast, you'll get actionable, step-by-step advice that I use to grow my business and my clients' business.

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For more training on digital marketing, at a deeper and more interactive level, join me in Sparks of Marketing Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.

About Wendy:
I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help you tell your story so that you can reach your business goals. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Oct 26, 2020

This week on the podcast, I talk about how I got slipped into some unhealthy habits with social media in the name of building my email list. When you are a business owner, and you use social media to reach your audience, it's easy to justify too much time spent there.

It's up to each of us to determine how to best...


Oct 20, 2020

In this episode I talk with running coach Julie Sapper of Run, Farther & Faster about how she and her partner, Lisa have used social media to build and support their community of runners from around the world. On Facebook, Instagram and on their Boston Marathon podcast, Julie and Lisa have made their content all about...


Oct 13, 2020

This episode I talk with Elizabeth Pampalone about how she turned a problem in her business on its head by making it her signature service. 

Elizabeth used to work in one-month contract periods with her clients to create online marketing assets. Instead of working together all month long, though, clients would wait...


Oct 7, 2020

LinkedIn released a Stories feature to all U.S. users recently, and as much as Twitter made fun of LinkedIn, I'd like to argue that you should be jumping at the opportunity. 

That is...if you are in the business of needing to network, get more clients and build your audience (yes, please!). 

When you are an early user...


Sep 30, 2020

In a market that's completely flooded with content from other service providers, branding lets your target audience get a sense of who you are and what it is like to work with you. When you consistently use images and language that resonates with your target audience, they can feel like you are talking directly...